BRKLN BLOKE® was founded in 2010 by Londoner Wayne Fortune. Since, BRKLN BLOKE® has been building its presence through a series of experiential pop up stores in NYC with premium streetwear apparel that embodies the diverse cultural experience of Brooklyn. Brooklyn is full of inspiration from cultural diversity, to creativity, entrepreneurialism and community.

The idea was to create an authentic modern statement that is the source of an identity which communicates how we see and experience Brooklyn today. Inspired by hip hop cultures DIY attitude founder and CEO Wayne Fortune set up an on going innovative and disruptive street boutique in Williamsburg that was raw, authentic and unique in its style. His hustle and creativity help sell classic streetwear and sustainable style solutions that match the values of today’s contemporary Brooklyn, which fully engaged and connected with the community and quickly transcended BRKLN BLOKE to other communities from around the world as next.

The idea of inclusivity vs exclusivity continues to strengthen the brands relationship among its growing community. An exciting fresh fully integrated digital e-commerce experience is now here for better accessibility and connectivity to BRKLN BLOKE customers everywhere!


“I wanted to create a brand that was about the community of people wearing it” - Wayne Fortune