THE SYMBOL NEW YORK ADOPTED
Some logos are designed. This one was built.
The BRKLN BLOKE NYC mark began with duct tape on a wall - improvised, artistic and unmistakably New York.
More than a decade ago, it was first constructed from duct tape on the wall of our first location in Park Slope, Brooklyn (Feat: on Time Out NY, 2012). Even then, it carried something that would come to define the brand: resilience, persistence and the instinct to build with what is available and keep moving forward.
The logo stayed with BRKLN BLOKE as the brand moved through Brooklyn and across New York, reaching an increasingly global audience while remaining rooted in the city that created it.
In 2026, the response became impossible to ignore. The city entered a renewed period of civic energy, culminating in the Knicks bringing a championship back to New York after more than half a century.
New York was wearing New York again and a new symbol was adopted. What began with duct tape on a wall had found its moment.
THE NYC COLLECTION by BRKLN BLOKE
